How often do we see a situation and think to ourselves… gee I wish I could do more to help? I know it’s happened to me plenty of times, but life is busy and there are work and family commitments and as hard as I try, I never seem to be able to do as much as I wish I could. It’s easy to make excuses. But every now and then, someone comes along and reminds you that making a real, tangible difference is possible.

I have been following Robby and Kelli from Photogood for a while now. And their passion project really resonates with me. I am inspired and amazed at how they have turned such a beautiful idea into such a wonderful project that is truly making a difference. Encouraging people to have photos and capture timeless family memories. And donating a whopping 50% of every session back to charity. We chatted with Rob about how he turned a split second encounter into something amazing that really gives back and why Photogood is all about happiness (and kindness!)


Tell us about your give back/ passion project

 We do something special called #theGOODconcept.

So what is #theGOODconcept? Simple, I will make a personal donation equivalent to half of our revenue to an ATO registered charity.

We do this because it allows us to give back while doing what we love. Hanging out with fun like-minded people and capturing special moments. It’s helping for happiness.

It also gives people the opportunity to help while getting some timeless images of them and their loved ones. The other cool thing is that our clients can even decide where to send the donation.  We generally send the love to White Ribbon Australia, unless the client has another special cause in mind.

What inspired the Photogood #theGOODconcept project? 

A little while back we were walking back to the car from Bunnings with more than we intended to purchase (happens every time!). As we were crossing the road, a car with a family of 4 (two young children) stopped. The father began to lose it and yelled at the top of his lungs. He was swearing and bashing the steering wheel repeatedly. This wasn’t an everyday spit the dummy. This guy was scary and physically intimidating. I remember seeing the fear in the mother and children eyes. Before I could say anything they drove off. It’s easy to forget that there is a whole world of people in horrible situations they can’t fix.

So, I started brain storming to find a way we could help others and give more than a few annual donations to charities. I thought there must be a way of giving back while doing what we love. #theGOODconcept allows us to generate more than our usual donations while developing our skills as photographers.

Kelli and Rob from Photogood with their fur baby Sunah

Where do you run your project?

We’re based in Dunsborough, in the South West of Australia.  Most of our clients who support #theGOODconcept are from Margaret River region and Perth, but we are starting to get client interest from overseas holiday makers.

What are your goals for this project? What are you hoping to achieve?

To make a difference in the community while doing what we are passionate about. It’s also about creating a fun and adventurous experience for people, while capturing incredible images for them and helping them give back. We would like to grow enough the business to maintain a steady flow of donations and perhaps one day do this full time.

Is there a particular charity you are supporting with this project and what inspired you to choose them?

We mainly support White Ribbon Australia. It’s is a male-driven movement working to end male violence against women and girls.  The organisation’s purpose is to engage men to make women’s safety a man’s issue.

Maternity session on a farm near Brunswick, WA. Image by Photogood.

Have there been any stand out moments for you running this project? 

I’d have to say getting recognition from other photographers always feels rewarding. We are very fortunate to have full time jobs which allows us to operate #theGOODconcept. There are plenty of other photographers out there who don’t have other sources of income and still manage to give back. Hats off to them.

Have you met anyone during this project that has impacted you?

Connecting with people has the greatest impact on us. Every time we work with a new family we make new friends. We spend time before and during a session to understand what the family is all about. We believe making that connection is the secret ingredient to capturing meaningful images. Everyone we work with seems to have some impact on us. I think this is because we get to see them happy, and that make us happy.

Have you faced any challenges at all? What are they?

Learning how to run a small business. Asides from that, it’s been a rewarding journey so far.

Family Session st Lot 80 restaurant, Eagle Bay. Image by Photogood.

Would you like to get more people involved? If so how can they join your project?

Anyone and everyone can get involved and support #theGOODconcept.  We’d be honoured if you would be a part of it.  You can help us by spreading the word of what we do to friends, family and businesses or by booking a shoot with us.

What do you like most about being involved in this project?

Meeting amazing people. We have a blast at every shoot that we do and we have made a lot of friendships along the way. It’s also very rewarding supporting causes that are close to our clients’ hearts and helping others within our community.

Family session at The Hairy Marron Mountain Bike cafe, Margaret River. Image by Photogood

Find out more about Photogood and #theGOODconcept

Find out more about Photogood on their website

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Check out #theGOODconcept on Instagram

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