Supplier Snapshot: Baby Belly Wear Australia

When Port Stephens wedding photographer Natalie Grounds was pregnant she fell in love with Ana Brandt’s stunning maternity range. It inspired her to make the incredible maternity gowns readily available to the Australian photography industry. Here she shares her journey-


My name is Natalie Grounds, and I am a wedding photographer. Back in April 2017, I was excited when Ana Brandt put a call out for interested people to join her team as a Baby Belly Wear (TAoPaN) Dealer. I had previously purchased three TAoPaN gowns for my own maternity session when having my second and final baby (baby Emma who is now almost two!) but the international postage was a killer. The main gown I wanted from Ana was a tutu, but the shipping for the bulky tulle made it impossible for me to afford one. I was certain that I was not the only one out there who loved Ana’s gowns, but had to decide against purchasing when it came to the international shipping costs. I also knew that having an Australian dealer would make Ana’s gowns more affordable for Australian photographers by significantly reducing shipping costs. And so, I eagerly put my hand up to be the Australian dealer, and Belly Baby Wear Australia was born.


In June 1999 Ana Brandt opened her photography business in the US. Five years later, she designed her first maternity gown, naming her business TAoPaN (The Art of Pregnancy and Newborn). After undergoing a name change or two, Ana has now relaunched her maternity gown and newborn wear line as Belly Baby Wear.

Ana has recently been in Brazil teaching workshops while designing and photographing the new collection of gowns that have just been released.  Ana strives in trying to create a different look for maternity gowns and I think with this collection, she has achieved just that! The new release has a collection of hand sewn stone detail pieces, as well as some more conservative gowns that are in high demand. The new line is a little more luxurious and extra special.


Belly Baby Wear Australia stocks Ana Brandt’s collection for sale and has over 150 gowns ready to send in Australia- no more waiting and no more excessive shipping! Your clients will love them and will adore how incredible they feel in them. Who doesn’t want to make a Mumma-to-be feel extra special? The photographs of these gowns being worn truly speak for themselves.


We have also introduced a beautiful range of rental gowns. This gives you the chance to try a gown before you buy, or even rent so you can have a different gown each maternity session you photograph. This allows you the freedom to choose the gown for each individual client! The number of maternity gowns available to rent is growing every month, so you can continue to have fresh new looks in your studio.

Love the idea of hiring your gowns? Join the Belly Baby Wear Australia rental program! The rental program will become available in June 2018. You can choose from a range of packages that can be used over a 36-month period.

For more information and our terms and conditions for our rental program, plus to purchase all our wonderful gowns, you can visit our website http://www.bellybabywearaustralia.com/


You can meet Natalie and see her gorgeous maternity gowns and more at Style Pose Click Gold Coast on Saturday June 2- BOOK TICKETS HERE

Follow Belly Baby Wear Australia and be inspired by beautiful gowns and maternity photography-

Facebook https://www.facebook.com/bellybabywearaustralia/

Instagram https://www.instagram.com/bellybabywear_australia/

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